For makers

Here's exactly how we'll show your business. Free, or Featured.

About 1.5 million overnight trips a year, and $1.1 billion spent in the Busselton and Margaret River region. Make sure they can find you. Visitor figures: Tourism WA, Margaret River Region factsheet 2025

Made Down South is an independent guide to the small makers of WA's South West. Every maker gets a free page. Makers who want to be found first can take a Featured spot, always labelled. Pick a tier and we do the rest.

Add your business, free Already listed? Claim your page

Or see the three tiers first

Home page The map Social YouTube Short
  • FreeA page for every maker we list, for good
  • From $87a season for Featured: 3 months, paid up front
  • No auto-renewA season ends by itself. Renew only if it's working
  • 2 working daysFrom your reservation to our reply

On this page: the tiers, our promises, the terms, questions, signing up

Three tiers. Tap any feature to see it.

Each example is built from the real site, with your name in it. The photos are illustrative: yours go in their place.

Free

For every maker we list

$0

Free, always. No card, no catch.

Claim your page, free Not listed yet? Add your business
  • Your own page, in our words, with a big button to your shop

    Example Written by us, never copied from your site. Every link to you is tagged, so you can see the visits in your own analytics.

  • A pin on the Maker Map and the near-me map

    Example The near-me map shows visitors what's close to where they're standing, and how to get there.

  • Claim it: your own photos and words, and a Verified by the maker mark

    Example Free, and about two minutes. Your photos take the place of our drawn label.

  • A monthly count of the visitors we send you

    Example Clicks through to your site and views of your page, every month. Illustration only: your real numbers go here.

  • A Find us on Made Down South badge for your website, if you want one

    Example Optional. Nothing on your page depends on it.

Featured

For makers who want to be found first

$87 a season

3 months, paid up front. Works out at $29 a month.

Founding price 10 of 10 spots left

For the first 10 makers, held for 4 seasons in a row. After that, $147 a season.

Reserve Featured

Everything in Free, plus:

  • A Featured spot at the top of your town and category pages

    Example Shaded and labelled Featured. Up to 3 makers share the top of a page, taking turns day by day.

  • A highlighted pin on both maps

    Example A wattle ring and a Featured label on your pin, so people nearby see you first.

  • A stop on our live map trails, if that's what you make and people can visit you on the route

    Example Trail stops are for makers people can visit (a shop, tasting room, farm gate or market stall) within about 5 km of the route. Online-only makers can't be trail stops. Paid stops fill a trail's set number of stops first, in driving order, labelled Featured, and we write your stop from your page. If more makers fit than there are stops, you take turns day by day. We'll tell you before you pay whether a trail fits you. More trails as we add them.

  • A social pack each month, made from your photos. May include Pinterest, Facebook, Instagram and LinkedIn.

    Example Our design, your photos. Every post is labelled as a paid partnership and links to your page.

Featured Plus

For makers who want the front window

$237 a season

3 months, paid up front. Works out at $79 a month.

Founding price 5 of 5 spots left

For the first 5 makers, held for 4 seasons in a row. After that, $387 a season.

Reserve Featured Plus

Everything in Featured, plus:

  • A home page place, with your own photos

    Example 16 places in all: 8 in Walk the shopfronts and 8 in Where people go, shuffled between the two sections every visit. Your photos play as a short story.

  • 2 social packs a month, not 1

    Example Twice the posts, the same clear labels.

  • A 30-second YouTube Short each season, yours to repost

    Example Made from your photos, with Paid partnership on screen from the first second. Post it on your own channels too.

  • A Sponsored panel beside 2 of our guides each season

    Example A labelled panel beside a guide to your town or category. Your words, checked by us.

  • A spot in our monthly email, labelled Featured (coming soon)
  • First option on a labelled panel in our next printed guide (paid separately)

16 home page places in all.

Start as soon as you're ready. Pay when we confirm your spot, and your 3-month season starts the day you go live.

Featured Featured makers pay for their spots, including the stops on our trails, and every one is labelled Featured or Sponsored. Paying never changes what we write about you.

Paid tiers aren't open to therapeutic goods, infant products, accommodation or alcohol. Everyone we list can use Free.

Photos in the examples are illustrative: Cristina Marin, Indra Projects, Anya Chernykh, Michele Blackwell, Carlos Andrés Suárez Ortega, Manoj Roy / Unsplash. Yours go in their place.

What paying buys, and what it doesn't.

  • Labelled, every time. Every paid spot says Featured, or Sponsored beside a guide. Paid posts on social media and YouTube are labelled as paid partnerships.
  • Our words stay ours. Paying buys labelled spots, including stops on our trails. It never buys a review, and never changes what we write about you.
  • No auto-renew. A season is 3 months. We send next season's link a week before it ends, with your numbers. Don't pay it, and you simply go back to Free.
  • Your page stays. Stop paying and your page stays up, free. Ask us to remove it and it's gone within 48 hours.

Already on the guide? Find your page.

You're probably listed already. Claim your page to add your own photos and words. It's free, and it takes about two minutes.

42 makers across 14 towns are on the guide today.

Not listed yet? Add your business, free

The terms, in plain English

The short version of what you agree to when you pay for a season. The full terms come with your payment link.

What you get
The tier's features as listed on this page, with the conditions stated beside them, for one season: 3 months, starting the day your Featured spots go live (within 2 working days of payment, once we have what we need to set you up). A trail stop needs a trail that matches what you make (chocolate, olive oil, coffee, sweets, food and pantry, or soap and skincare, more as we add them) and a place people can visit within about 5 km of the route. We'll tell you before you pay whether one fits. The monthly email spot starts when our monthly email does. There's no date yet, it isn't part of what you pay for until then, and we'll tell you before it starts.
Always labelled
Every paid spot says Featured, or Sponsored beside a guide. Paid posts on social media and YouTube are labelled as paid partnerships. We never hide it.
Our words stay ours
Paying never changes what we write about you, and it never buys a review. Your paid spots are labelled and use your words, checked by us. Your stops on our trails are written by us from the facts on your page.
No promises of results
We can't promise a number of visitors, clicks or sales. We show you the real count every month.
Your photos and words
You send them in writing and confirm you own them or have the right to share them. We use them on the site, in your social posts and in your Short during your season, and keep archived posts unless you ask us to take them down. Your Short is yours to reuse anywhere. We never use anything you haven't sent us.
What we can refuse or edit
Health claims, alcohol, infant products, anything misleading, or anything that breaks a platform's rules. We tell you why and suggest a fix.
Price
Fixed for the season. The founding price is held for 4 seasons in a row. No GST is charged while we're not registered for GST, and we'll tell you before that changes.
No automatic renewal
We send next season's link a week before your season ends, with your numbers. Don't pay it and your paid spots end on the season's last day, and your page goes back to Free. It never comes down unless you ask.
Cancelling: the same rules both ways
You can stop any time by replying to any email from us, and we can end it on the same notice. Either way, you get a refund for the whole months left. Either side can end it straight away if the other seriously breaks these terms.
Removal
Ask us to remove your page and it's gone within 48 hours, with a refund for any unused months.
Who we are
Made Down South, run by Wild Urban Organics (ABN 85 543 288 407), Busselton WA. Western Australian law applies.
Your rights
Nothing here takes away your rights under the Australian Consumer Law.

Questions makers ask

Why is my business already here?

We're an independent guide, like a good travel writer. We wrote about makers we think visitors should find, in our own words, with a link to your shop. Claiming lets you check it and add your own photos.

Is Free really free, forever?

Yes. Your page, your photos, the verified mark and your monthly count never cost anything.

What's the difference between Featured and Featured Plus?

Featured puts you first on your town and category pages, highlights your pin on the maps, gives you a Featured stop on the live map trails that match what you make (chocolate, olive oil, coffee, sweets, food and pantry, or soap and skincare), if people can visit you within about 5 km of the route (online-only makers can't be trail stops), and adds a social pack each month made from your photos (paid posts are labelled as paid partnerships). Featured Plus adds a home page place with your own photos, a YouTube Short each season, a second monthly social pack and Sponsored panels beside two of our guides.

When does it start, and when do I pay?

As soon as you're ready. We reply within 2 working days with your payment link, and once you've paid and sent anything we need from you, your Featured spots go live within 2 working days. Your 3-month season starts that day.

Why 3 months and not monthly?

It gives you time to see real numbers before you decide again. One payment a season, and nothing automatic.

Does it renew by itself?

No. We send next season's link a week before your season ends, with your numbers. Pay it only if you want another season.

Can I cancel?

Any time, by replying to any email from us. We refund the whole months you haven't used.

Will I get more sales?

We can't promise that. You'll see the real count of visitors we send you every month, and you can check it in your own analytics too: every link to you is tagged utm_source=madedownsouth.

Does paying change what you write about me?

No. Paying buys labelled spots, including Featured stops on our trails, but never a review or a change to what we write about you.

Why does it say Featured next to my name?

Because Australian consumer rules, and our own, say paid spots must be obvious. People trust a guide that's upfront, and that trust is what sends them to you.

What do I need to send?

3 to 6 photos you own, and up to 25 words about what you make. Reply to our email with them, and that's it.

Can you say my product helps with a health condition?

No. We describe food as food, and skincare by feel, scent and ingredients. That goes for paid spots too.

How do I pay?

By a secure card payment link we email you, or by bank transfer if you prefer. No GST is charged while we're not registered for GST.

What are founding spots?

The first 10 Featured makers and the first 5 Featured Plus makers get the founding price, held for 4 seasons in a row as long as you renew without a gap.

How do I get my page removed?

Choose Remove my page on the form. It comes down within 48 hours, and you won't be listed again.

Who's behind Made Down South?

Shane and Frances, in Busselton. Made Down South is run by Wild Urban Organics (ABN 85 543 288 407).

Send us a message

Tell us which page it is about and what you would like, and we will put it right.

What would you like?
Anything else? (optional)

Removals are actioned within 48 hours, and you will not be listed again.

We use what you send only to reply and to do what you ask. How we handle your details